SIUF2024 Edith Keller:We will always have to promote creativity
2024-04-19 23:17
来源: 深圳新闻网
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SIUF2024 Edith Keller:We will always have to promote creativity

深圳新闻网2024年4月19日讯(记者 朱炜明 牛耘)4月19日,2024中国内衣文化周暨第十九届中国国际品牌内衣展(以下简称“SIUF”)在深圳福田会展中心盛大启幕。本届展会以“乐起东方 匠新致尚”为主题,吸引超过1500家行业品牌参展,展览面积近10万平方米,超15个产业集群组团参与,累计举办主题活动超50场次。

展会期间,Carlin CEO Edith Keller接受深圳新闻网记者专访。

深圳新闻网记者:您怎么看待内衣产业科技与时尚的融合?

Edith Keller: There are several way to see it. Firstly on the product. Chinese market has a great awareness of all innovations available and do a great job on this part. Then technology and Artificial Intelligence must be used for production(optimization and stocks and sustainability), the main focus for the upcoming years is here. It can also be used and change a lot of things in Marketing field.

Edith Keller:有几个方面:首先是产品。中国市场对创新有很高的认识,在这方面做得很好。其次,技术和人工智能必须用于生产(优化、库存和可持续性),未来几年的主要焦点在这里,它也可以在市场营销领域使用和改变很多事情。

深圳新闻网记者:您对本次展会以及中国内衣文化周还有什么建议吗?

Edith Keller: That's a great chance to work with such a united industry than Chinese Lingerie. This collaborative approach is very worthy and offers great opportunities.

My main suggestion would be to never forget the product. We must talk about innovation, sustainability, business model etc but we must keep in mind that our clients will always fall in love with the product. And we will always have to promote creativity.

Edith Keller:这是一次集结中国内衣行业的绝佳时机。这种合作方式非常有价值,并且提供了巨大的机会。我的主要建议是永远不要忘记产品。我们必须谈论创新、可持续性、商业模式等,但我们必须记住,我们的客户要永远爱上我们的产品。我们需要一直保持创造力。

深圳新闻网记者:今年Carlin再次与SIUF合作,感受如何?

Edith Keller: We are enthusiastic! SIUF is the reference fair when it comes to the industry we are all passionate about: lingerie. We are honored to spend 3 days meeting creativity and innovation with all the industry leaders.

Edith Keller:我们充满期待!谈到我们都热爱的行业——内衣,SIUF是一个值得关注的展会。我们很荣幸能够花3天的时间与所有的行业同仁一起讨论创意和创新。

[编辑:田晨夕 吴沁彤] [责任编辑:李扬]