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A recent report suggesting Chinese women are growing larger breast made headlines around the country, but it wasn't news to bra makers, many of whom have been producing larger cup sizes for the last year. Some underwear companies have even created sub-brands specializing in larger bra sizes.
Most lingerie companies say they started producing the larger bras within the last year.
Hong Kong-based Embry Group, for instance, began reacting to the trend last year by halting production of small-sized bras for some of its product lines.
"We don't produce A-cups for some bras with larger chest circumference now as demand is low," said Li Na, an official with Embry, which has counters in most of Shanghai's department stores.
"At the same time, we increased production of C, D and E-cup products and also found sales booming," she said.
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